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The #TheBoyFromBrent project is a new community initiative endorsed by Raheem Sterling and funded by the Raheem Sterling Foundation.

Created in collaboration with Brent Council and the Metropolitan Police, #TheBoyFromBrent campaign has launched with the unveiling of amnesty knife bins across the borough and the announcement of new community partnerships designed to help bring about a positive change for young people.

In addition to the 7 knife amnesty knife bins that are now in place, the campaign is committed to providing long-term access to support and advice to help to transform communities, empower youth, and combat knife crime in Brent.

The heart of the campaign is centred around the Foundation’s key Power of 7 principles – Education, Employment, Enterprise, Community, Creativity, Leadership, and Social Mobility. With the support of our partners, these objectives will help us collectively deliver a new roadmap for young people.

The amnesty knife bins are located in the following areas:

  • Denmark Road, Kilburn
  • Wellspring Crescent, Chalkhill
  • Neasden Lane, Neasden
  • Fortunegate Road, Harlesden
  • Old North Circular Road, Monks Park
  • Hillside, Stonebridge
  • Park Lane, Wembley
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I want this project to make a real difference to young people in Brent by guiding them to take positive actions and have better access to a powerful support network of opportunities. Growing up in Brent, I understand the challenges that young people experience every day. I truly hope our work enables change and I’m grateful to all our partners and the organisations supporting us to help improve the lives and increase opportunities for young people.

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Raheem Sterling

Support, Guidance and Information

The Raheem Sterling Foundation has forged strong relationships with community leaders and local supporters, from individual philanthropists and education providers to businesses and organisations across Brent and beyond.

The following list can be used as a resource to access advice, community projects, advice helplines, mentoring opportunities, events and workshops. Please check back for updates or follow us across social media for the latest news.

Campaign Partners

Peter Jones Foundation

The Peter Jones Foundation is a charity who work with young people to help them develop essential skills for successful employment or self-employment. We are delighted to offer free access to our Home Academy platform which provides a short course in enterprise alongside a whole range of resources and opportunities to help young people set up side-hustles and turn their passions into profitable businesses.

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Esports Insider

Esports Insider is an industry focused media and events company, with an agency arm. ESI runs the leading, international business news platform www.esportsinsider.com and associated channels, operates The Esports Journal magazine, and is the most established global industry events operator. Other arms include ESI Media and ESI Connect which offer media, advisory/consultancy, brokerage and campaign activation. ESI is the go-to for esports business.

Youth Justice Legal Centre

The Youth Justice Legal Centre (YJLC) is the centre of excellence in youth justice law in England & Wales. Our advice line is run by youth justice specialist lawyers, and we can provide advice and support to children and young people facing issues in the youth justice system. We also provide a range of legal guides, resources and videos that provide clear, concise explanations of the Criminal Justice System that everyone can access.

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Ash Juggessur

Ash Juggessur is a Celebrity Chef working with a number of high-profile individuals and establishments. Alongside his business ambitions including opening his soon to open first restaurant, Ash has passion for giving back and working towards a better community. Ash works with many large organisations providing cooking classes, mentoring workshops and talks about his journey from hitting rock bottom to becoming where he is now. He shares this experience with local schools, teaching students about entrepreneurship and life skills with cooking. Follow Ash on Instagram here.

Promise Foundation

The Promise Foundation was inspired by a mentoring relationship that transformed an individual’s life. The founding trustees shared a passion in wanting others to benefit from a similar life-changing experience. By providing mentoring and training to young people from underprivileged backgrounds, the Promise Foundation strives to undo barriers to education. The Promise Foundation’s vision is to improve self-esteem and to offer professional experiences not normally be available to such young people. Since 2013, Promise Foundation has mentored hundreds of young people safely and successfully in five Brent schools, as well as inspiring our mentors to act collectively to better their communities.

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Local Services

Sport at the Heart

A community charity focused on getting families active. Our aim is to make sport and physical activity fun, inclusive and easy to incorporate into everyday routines. We run engaging and affordable sports and physical activity sessions for people of all ages in Brent. They are also accessible for children and young people with special educational needs and disabilities, and we encourage parents to contact us beforehand to discuss their needs and requirements.

visit www.sportattheheart.org

Brent Centre For Young People

The Brent Centre for Young People is one of the UK’s first mental health services dedicated to adolescents, reaching individuals who might otherwise go without support. Offering a safe haven for young people to address and navigate their concerns, the Centre plays a crucial role in providing tailored therapeutic interventions. As the primary adolescent psychotherapy service in North London, the Centre has developed bespoke talking therapies and programs to extend its reach.

visit www.brentcentre.org.uk or call 0207 328 0918

Connect Stars

Connect Stars strives to become a leading household organization dedicated to providing young people with safe spaces to express themselves creatively, engage actively, and contribute to their communities.

visit www.connectstars.org or call 07415 871384

United Borders

United Borders are an award-winning charity, which works within the community to provide essential support to at-risk youths. Their services are tailored to assist young individuals during moments of crisis, offering comprehensive wrap-around provisions that rapidly and sustainably improve their well-being. Music serves as the primary avenue for engagement, enabling young people to freely express themselves and discuss topics often overlooked. This empowers them to take ownership of their futures.

visit www.unitedborders.org or email  Info@unitedborders.org

Young Brent Foundation

The Young Brent Foundation is committed to unlocking the potential of children and young people in Brent. Developed to address ongoing challenges in the children and youth sector, youth foundations like Young Brent Foundation foster collaboration between public, private, and voluntary sectors to drive positive change for young people.or email

visit www.youngrentfoundation.org.uk or email info@youngbrentfoundation.org.uk

Brent Youth Zone

Brent Youth Zone offers a range sports and arts-based activities and clubs across Brent.

visit  www.brentyouthzone.org.uk

Want to find out more?

For further information or to add your support as a partner, find us on social media, email media@raheemsterlingfoundation.org or sign up for our newsletter here.